I’ve met this project the first time around the year of 2007. I was amazed by the simplicity of the concept. ‘What the World Eats’ authors chosen typical families representing each countries of the planet. Then asked them to buy what they usually eat and drink for an average week. Then make a nice family pageant/portrait photo with all the purchased products together in their kitchen or living place.
The concept is straightforward an that makes it ingenious. All the visual clues are added up to one photo representing how different is the average living standard country by country. These powerful photos are telling us much more than well crafted excel charts. We know a lot of simple concepts are ingenious. But someone always have to push them through realization! 😉
Peter Menzel and Faith D’Aluisio made it real, and i repost it as a tribute to this spectacular, informative and thought-provoking representation of life-quality in different places of Earth. Here you find the whole project.
You can check how much money they spent and can compare it to the other families spendings (thus it’s calculated in US dollars as well). It’s similar with the idea of Big Mac Index which also represents well the purchasing-power parity of the different countries.