I’ve seen this project for the first time around the year 2007. I was amazed by the simplicity of the concept. ‘What the World Eats’ authors chose typical families representing each country of the planet. Then they asked them to buy what they usually eat and drink for an average week. Then make a nice family pageant/portrait photo with all the purchased products together in their kitchen or living place.
The concept is straightforward and that makes it ingenious. All the visual clues are added up to one photo representing how different is the average living standard country by country. These powerful photos are telling us much more than well-crafted excel charts. We know a lot of simple concepts are ingenious. But someone always have to push them through realization! 😉
Peter Menzel and Faith D’Aluisio made it real, and i repost it as a tribute to this spectacular, informative, and thought-provoking representation of life-quality in different places of Earth. Here you find the whole project.
You can check how much money they spent on the food and can compare it to the other families’ spendings (thus it’s calculated in US dollars as well). Yeah, it’s similar to the idea of Big Mac Index which also represents well the purchasing-power parity of the different countries.